On July 31, 2025, Exprive successfully hosted the HILO WAVE Day in collaboration with Higher Corporation, marking the official launch of the next-generation bio skin solution HILO WAVE® for the Greater China market.

This wasn’t just a product showcase — it was a total brand experience, combining K-beauty innovation, influencer marketing, and hands-on product demonstrations that led to high-quality content creation.

🌊 Event Overview

• Title: A New Wave of Beauty with HILO WAVE®
• Date: July 31, 2025 (Thursday)
• Time: 3:00 PM – 6:00 PM
• Venue: Monaco Space Media Hall, Seocho-gu, Seoul
• Attendees: 50 Global Beauty Influencers, 2 KOLs, teams from Higher Corporation & Exprive
• Dress Code: Smart Casual
• Program: Brand Presentation, Doctor-led Seminar, Q&A, Product Experience, Networking, Content Production

💡 What is HILO WAVE®?

The event kicked off with an opening address from Director Junhee Moon of Higher Corporation, introducing the vision and science behind HILO WAVE® — a brand born from collaboration with leading dermatologists, plastic surgeons, and anatomy professors in Korea.

“A new wave that transforms your skin from within.”

• Combines high-molecular & low-molecular HA complexes for next-gen bio-filler treatment
• Delivers quick results with minimal pain and downtime
• Designed for safety, functionality, and aesthetic satisfaction
• Targets the global bio-stimulator market

🔍 Program Highlights

• Brand Philosophy & Scientific Background
• Key Ingredients and Mechanism of Action
• Customized Injection Techniques for Different Skin Types
• Before & After Case Studies
• Interactive Q&A Session

📸 Visual Experience & Networking

To enhance the brand experience, the venue featured a fully immersive visual setup including:

• 2 Themed Photo Zones
• Product Showcase Zone
• Massive LED Art Wall

Guests enjoyed an open networking session post-event, where influencers produced real-time content including Instagram Reels and posts. Guided filming ensured consistent brand messaging across social media.

🍰 Digital Catering with a Signature Touch

HILO WAVE’s brand colors — blue and white — were reflected in a beautifully curated catering setup, featuring premium finger foods and desserts. This not only delighted attendees but also generated buzz-worthy social media content.

🤝 Networking and Participant Events

Beyond the core program, HILO WAVE Day featured dynamic networking and interactive participant events designed to deepen engagement and brand connection.

During the dedicated networking hour, influencers had the opportunity to connect directly with the brand, medical experts, and each other. This session allowed for:

• Real-time content creation guided by a professional filming team
• Instagram uploads (Reels & Posts) directly from the venue
• Direct Q&A and conversations with the brand and clinic representatives

Additionally, fun and meaningful participant events were organized to encourage content sharing and active participation, such as:

• On-site giveaways for best content
• Real-time hashtag challenges
• Exclusive samples for selected influencers

These activities helped amplify the brand’s online reach, with immediate user-generated content shared across multiple platforms.

🌐 More Than a Sampling Event

Exprive has long been recognized as a leading platform for foreign influencers in Korea. But with this event, we demonstrated our expanded capability to plan and operate full-scale brand launch events — from hospital-grade medical products to global beauty campaigns.

“It’s not just influencer sampling.
We co-create your brand experience — from content to live events.”

Exprive will continue to empower global influencer marketing with immersive event planning, influencer partnerships, and tailored brand storytelling.

📱 Xiaohongshu Content Impact

A post-event analysis revealed that all participating influencers uploaded their videos on Xiaohongshu, China’s leading lifestyle and beauty platform. This collective sharing not only boosted real-time engagement but also significantly amplified HILO WAVE®’s brand presence across the Greater China market.

If you are interested in brand launch events, influencer briefings, or experiential marketing targeting global talent, please contact us below.
📧 [email protected]   |    📞 010-9050-8301